One of the most competitive sectors today on the internet is the finance sector. It comes as no surprise that the premium search results are cluttered with superior websites, high street banks and black hat ninjas. When it comes to finance, acquiring a ranking on page one on Google is no cakewalk. However, employing a select few SEO techniques will go a long way in ensuring highly profitable campaigns and rewards in the long run. The Finance Niche There is an ever-increasing pressure on financial companies to generate more and more leads with every passing day. Being discovered on the internet for premium terms is crucial to your company’s success. The financial sector is considered to be extremely ‘online savvy’ and the consumer of today knows that the best way to go about research is doing their homework properly. The consumer of today wants quick answers and an organic listing on Google is the best and most sustainable way to do this. Acquire a ranking for the right term and you can generate high converting traffic with an exceptional return on investment. Competition Potential profit invites greater competition. Be ready for blood, sweat and tears when thinking about getting down to business and getting and edge over your competitors in the finance sector. The searches that will add to your profits include high street banks, online banks, one week wonders, affiliate domains, comparison websites, private lenders, black hat gurus etc. Depending upon the niche that you are competing in, you are definitely going to be up against some fierce tactics which includes domination of the first page on Google, site scraping, link sabotage and DOS attacks. Brace yourself with all the SEO tactics to fend off attacks from your competitors. Achieving Results Even with cutthroat competition in the market, you can still attain remarkable results by employing a good SEO strategy. However, this strategy does not consist of quick gains and short cuts. To achieve long lasting results to need to concentrate more on the following:
As is the story with every SEO campaign, you need to conduct thorough and productive research. It is generally suggested to concentrate more on lead conversion rather than volume of traffic. If you have access to Adwords or Analytics then, then analyse the ‘highest converting keywords of all time’. Another sure fire observation is that 90% of the time, the highest converting keyword will be a long tail phrase rather than a generic term.
The finance sector is balanced on very fine margins and it is extremely important that you check all the on page boxes. You will be surprised to find the way a number of players fall back simply because they failed to adhere to the Google Webmaster Guidelines. Make sure that you have:
The most important foundation for the finance sector by far is the content put up on the website. You will need to put together established writers who can write comprehensive finance related content rich in quality. You will need to bank on writers who can thoroughly research a sector and attain industry expertise in that particular sector. If you possess of a team or even a single solid writer who knows the industry inside out, you are a step closer to attaining your goals. An expert writer can provide a sales copy to convert any visitor. They can regularly churn out up-to-date blog content to attract search engines. On top of that, they can create unique informative articles that can be utilised to generate quality inbound links to your domain.
A well-run blog is integral to the SEO for finance sector, as detailed here. If you conduct thorough research, there are plenty of un-answered questions that YOU can address. Topics like:
You will require extensive link building but, any old links will not do. In order to compete with mature domains and superior link profiles, you need to devise a varied approach to stand out.
Being in the finance sector is always going to get you stories that are newsworthy. Are you introducing a new service? Have you redesigned your website? Do you have some ongoing special offer? All these topics call for a press release distribution which in return can be a valuable source of link building.
Finance sector is a fiercely competitive sector and this is why you need to be prepared to make routine checks. A significant part of your SEO strategy will be to conduct research external influences.
Conclusion So there it is out in the open now. Finance is an extremely competitive field but with the right tactics and strategy in place, it can be extremely rewarding. If you focus on all these areas, you will have a strong stand to compete with some premium terms.
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